So what is commercial photography and what types of services can you get when you call a professional commercial photographer?
What Is Commercial Photography?
Commercial Photography is all about taking high quality images for advertising and merchandising use. These images are usually there to help enhance text content and make the material even more appealing to customers. For example, when a company needs images to put on their brochures, leaflets, flyers, restaurant menus, posters, etc, they will need the expertise of a commercial photographer to produce those images and make the ad look more professional.
So aside from helping promote products and services of a company, commercial photography is also about helping the business itself form its brand image. They can market their company or brand name through publishing professional photos of their employees, facilities, or executives. These will also help put a face behind the every day processes that unfold in the company.
When it comes to commercial photography Dubai companies may look for the following services:
This is probably one of the most lucrative categories of commercial photography and also one of the most competitive. That’s because everybody loves food! And if you are able to present a high quality and very scrumptious looking photo of your food product, you are halfway already in convincing your customers to buy your product.
Food photography is relevant not only to companies that produce food items, but also to smaller businesses like restaurants, cafes, or culinary schools who want to promote their business. Food images are also very important for magazines that feature cooking and recipes and for online sites and blogs that would like to sell different food products online.
We all know that one way to sell your fashion items like dresses, blouses, pants, shoes, etc., you need to have stunning photos of them on your magazine or online store. In that case, you need a commercial photographer to capture those images.
Fashion photographs are an essential part of the fashion marketing world where there is also a very stiff competition. It is really important to present these clothes and accessories in a very stylish way on photos because most of the time customers will only have interest on the item if they are moved by the photos they see. They won’t even take a second look at the item if it is presented in a bad light. So imagine, you really need to make that fashion photo look awesome if you want to capture your customer’s attention.
Of course commercial photography’s main focus is in product photography. Every day millions of people search for different products and services and if you don’t have an image to present to them, you will not stand out among the crowd. Your customers need to feel your presence and have a photo to connect with your brand. That’s why almost all advertisements today include some sort of image or graphics to their text in order to really capture the attention of potential customers.
Source: ENH Media